sports

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IT leaders from across the country gathered at Cisco Live US 2025 to explore the latest innovations, strategies, and best practices in technology. The event featured tailored sessions and keynotes designed to address the unique challenges and opportunities facing retail, hospitality, financial services, sports, media, and entertainment, healthcare and other consumer-focused organizations.

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As Cisco renews its partnership with famed soccer club Real Madrid, this blog will celebrate the extension of the relationship -- diving into what has made the mutual connection a success and how Cisco is on the frontlines powering Real Madrid and its Santiago Bernabeau stadium into a new era of sports, technology, and innovation.

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 NAB Show 2025, is happening in Las Vegas, NV April 5-9, 2025. This year’s theme is “Where content comes to life.” That could not be a better description for Cisco this year. And what better place to showcase how technology influences our customers’ future than at NAB! 

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It's more than likely you are a sports fan of some sort. Sports are a foundational part of our culture, whereas little else raises more passion on a global scale. It bonds us all, bringing together people of all races, ages, and perspectives. With all that said, the fan experience has remained largely unchanged, the time is now to take push the experience forward.

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It's not just the move to IP that’s important to braodcasters. It’s also the move to IT. Broadcasters are now moving their infrastructure to more software-centric workflows. This helps create a cloud-native environment for broadcast media.

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Hear how Cisco is leading and helping our partners face adversity within the Sports & Entertainment industry .

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With the largest ecosystem of technology partners in the industry, Cisco is once again leading the way and great success stories with our partners in the Sports & Entertainment industry.

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March is an awesome time to be a sports fan! We are seeing change and digital transformation happen in the entire Sports & Entertainment industry.

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See first hand the Impact that Cisco's Partner Ecosystem is having on the Sports and Entertainment Industry.